As business owners, having an organized highlight reel is essential to your future clients.
So what exactly is a highlight reel?
Think of your highlight reel as being folders that you could place in front of your client to showcase your work, or show them an overview of the products you have to offer. Your highlight reel is where you can save your informative stories and they’ll be the first thing a potential client or follower will see!
You’re already utilizing Instagram for marketing your business. You want to be sure that you’re utilizing all that Instagram has to offer, after all, it’s free marketing!
The important thing is to make sure you’re utilizing the tools correctly. You want an organized highlight reel. Let’s say you’re wanting to book an appointment at a new salon, so you visit their Instagram page. Luckily, they have an organized highlight reel for you to easily see before and afters, prices, and services they offer! This helps you make the decision on if you want to schedule an appointment. Opposed to another salon that may not have these highlights there for you to see!
We live in a world where we always want things quicker, we wanted it done yesterday. Being able to stay on Instagram’s platform and get all the information you need about a business sounds amazing! You mean I don’t have to click a link and go searching on a website for my answers?! All the answers can be in your highlight reel!
Even though you may not have clients blowing up your DMs or replying to your stories, they’re still there! They’re still looking and watching what you put out, make sure it’s there and accessible to them!
So What Do I Need In My Highlight Reel?
Anything that is going to be informative to a client, this could be Q&A, services, products, credibility of your work, before and afters, and testimonials.
Give your future clients an “About Me” highlight, be authentic, they want to be sure they vibe with your personality!
Taking the time to create an organized highlight reel will put you one step above the competition! An informed client is a paying client!!
So, Are you ready to organize your highlight reel?
click me to watch and learn...
Kommentarer